// Crossing at #MyBelmont
Takes the meaning of “Urban Rental Living” to new heights in the Westshore communities of Vancouver Island.
The Scope
The first development offering introduced to the multi-award-winning community of #MyBelmont, Crossing at Belmont elevated urban rental living in Langford.
JDCO worked alongside Fifth Avenue Marketing to create a stand-alone brand for Crossing, while being mindful of the high-level master #MyBelmont brand. Whether print, digital, interior signage, or display design, all touchpoints worked cohesively together to position the Crossing brand to lease up in record time.
Creative Direction • Brand Development • Copywriting • Digitial Ad Campaigns • Website Design • Web Hosting & Site Management • Print Marketing Collateral • Digital Marketing Collateral • Site & Hoarding Signage • Site Wayfinding Signage • Site ID Signage • Floorplan Sanitization & Stylization • Rental Information Package & Collateral
Creative Direction & Branding Guidelines
Wayfinding Signage throughout the building
Print Marketing Collateral
A full marketing package that included magazine and newspaper print ads.
Outdoor signage and hoarding
Digital Media
One of our goals with the digital media for Crossing at Belmont was to develop a web presence that extended beyond the standard brochure website. Instead, JDCO developed an easy-to-manage backend system for property mangers to manage rental listings directly on the Crossing website. JDCO also developed a strong organic social media marketing strategy that amplified the efforts of our paid ad campaign strategy.
Custom website optimized for mobile and paid ad campaigns
Social media packages, copywriting and post schedule
Creative direction and storyboarding for promotional videos
